Are you a general contractor hoping to expand your business? One of the best ways to expand your contracting business is to build your web presence.
Even if you’re not technologically savvy, you need to have a general contractor website. How do you create one? What should you put on the site? Read this guide to learn how to start a general contractor website.
Offer Great Content
When customers visit your general contracting website, they’re looking for answers to questions and solutions to their problems. To serve your customers well, you need to be intentional about the content you create and how you organize it.
Here are some pages you need to have:
Your home page is essentially the virtual front door of your business. You only have a couple of seconds to convince people that your site has the content you need.
Your homepage should tell what services you offer, who the services are for, and why people should trust you.
When developing content for your website, it’s easiest to start by brainstorming what questions your customers might be asking and then providing answers to them.
Then, on your services page, you can provide details about the services you offer and what problems these services solve.
Your about page doesn’t need to be a long deep dive into your company’s history. Rather, it should explain how you’re qualified to address your customer’s problems.
Publishing regular blog posts is an effective way to share your knowledge and establish your expertise in the industry. If you’re struggling to come up with blog post ideas, have your team brainstorm the top questions you get from customers.
Then, you can formulate blog posts around those questions. For example, if you’re a residential general contractor, one of your blog posts could be, “What permits and licenses do you need to build a home?” You can also hire a contractor marketing and SEO service to help you write blog posts.
Last but not least, your website needs a contact page so your customers can get ahold of you. This should include your email, phone number, hours of operation, and links to your social media channels.
Use Attractive Images
In addition to creating valuable content, you need to make sure you have attractive images to go with that content. You should have high-quality photos on each page of your website.
You can upload images from stock sites, or you can hire a professional photographer to take them for you.
Make Your Website Mobile-Friendly
Most people conduct online research on their mobile devices these days, so it’s important that you create a mobile-friendly site that’s easy to read and navigate.
The best way to tell if your site is mobile-friendly is to pull it up on your cellphone. Make sure the navigation menu is visible, the text is legible, and there’s sufficient space between buttons.
Are You Ready to Create a General Contractor Website?
Now that you know how to create a general contractor website, it’s time to get started. With the right website, you’ll be able to reach more customers and grow your business!
Check back in with our blog for more ways to grow your business!