Did you know that more than 25% of small businesses in the United States don’t have a website?
Not having a website can hinder your sales since people can’t learn more about your company.
If you want to be successful, you need to spend time focusing on how to grow your online business as well.
Keep reading to learn some of the best tactics for improving your online presence so that you can make more money!
Utilize Social Media
One of the best ways to increase your online presence is by using social media.
People of all ages spend hours each day scrolling through their social media feeds. Not only do they see local news and events, but they also come across ads that lead them to a business page.
On your social media pages, you can post pictures, videos, and other types of content to engage with your audience. Social media helps you reach out to a larger crowd more effectively and is a great place to post announcements.
Include Company Info Online
If you want people to learn about your brand, you need to supply them with the knowledge.
Use your website and social media accounts to share information about your company with the community. Company hours, location, and descriptions are essential but don’t be afraid to elaborate even more.
Many people recommend including an About or Info page on your site. You can use this space to discuss the history, purpose, and goals. This way, customers can find value in your products or services.
Post Engaging Content
Knowing your audience is a must if you want to grow your online presence, otherwise, your content won’t be effective.
If you want to post engaging content, you should be searching for trends in your industry or area of expertise. Engage with the online community and go to search forums to identify what people’s needs and concerns are.
Learning about these trends will help you find and post content that your audience cares about. You should also ensure that the content you post is relevant to your business or industry.
This is one of the most creative parts of building an online brand. You can post funny or informative videos, or do something completely unheard of.
Make Your Site Easily Accessible
Is your site easily accessible on mobile devices?
You can work with a design company to format your site so that it looks good on phones and tablets. Most people don’t spend their time on the internet from their computer, rather, they use their phones since they’re convenient. Use scrolling and menu features so that people can easily find information about your business.
Depending on your business, you might want to also incorporate features for people that are hearing or vision-disabled.
Increase Online Reviews
If you are gaining attention and people are enjoying your business, encourage them to post online reviews.
Online reviews can help you grow your reputation and make an impact in the industry. These are chances for customers to share with the world how good your products or services are and why.
Not only will people trust your company more if they see legit reviews, but they will also be more likely to make a purchase. The more information that people get, the easier it is to make a purchasing decision.
Invest in Ads
You don’t have to spend much and you can get ads up and running.
Facebook and Google are some of the best places to post ads, however, this will depend on your audience. If you are trying to reach a young crowd, posting ads on Facebook won’t be as effective as it would be on TikTok. The best time to post ads is when you have an upcoming promotion or new product release.
Posting simple ads about your company, without any incentive, can make them easy to overlook. Try to use hashtags and keywords in your ads to attract more attention.
Try SEO Tactics
The internet uses algorithms and people are learning how to manipulate the algorithm to improve their business.
Search engine optimization (SEO) marketing can improve your online presence by making it easier for customers to find you. Keyword research and use are necessary if you want to appear at the top of Google, but once you get the hang of it, you shouldn’t have any issues.
With the use of these keywords and URLs, blogs and writers can encourage people to visit your site. You can have others post about your products and services, or you can also use SEO on a company blog.
Grow Your Email List
Email marketing was the original way to grow your brand at the beginning of online purchasing.
On your website and social media accounts, include a section for people to offer their emails. As people offer you their emails, you can send out details about future events and new products. It is also a good idea to send out a newsletter to customers to keep them engaged.
This is an effective way to increase traffic to your site and increase sales.
Is Your Online Presence Suffering?
Whether you are trying to become a social media influencer or build a brand, you need to have an online presence.
Since most people research online before purchasing products or services, you want to ensure that they can find you. Building a website can help you increase sales, and social media can help you lead people to your page.
Don’t be afraid to do something bold when posting content. Always stay original and think about your audience.
Make sure you check out our page for more content about running a small business and increasing online success!