How to Add Promotional Products Into Your Brand’s Promotional Strategy

Expand your brand's promotional strategy by introducing promotional products to the mix! This short guide shares how to get started.

Are you doing enough when it comes to brand awareness? On average, it takes 5 to 7 impressions for someone to remember a brand, so if you’re not using a detailed marketing strategy to promote your business, it’s going to be much harder for you to grow. 

If you’re looking for a creative method of business promotion that your clients and prospects will actually enjoy, consider using branded products in your promotional strategy. Branding is much more than just some clever trade show booth ideas when going to a convention like it was in yesteryear.

Continue reading through this article to learn tips on how to use these promotional products in your business marketing to increase your brand awareness this year. 

Send Product Boxes to Prospects

Who doesn’t love getting a surprise in the mail? Sending swag boxes to prospects in your target market is a great way to get your name out there in a way that’s fun for the recipient. For example, if you want to use influencer marketing in your strategy, you might send swag boxes to a few select influencers, in the hopes that they’ll share the unboxing with their followers. 

This can get more eyes on your brand and could even cause an increase in demand for the promotional products. As a result, you might be able to sell branded products and grow your brand awareness even more. 

Choose Products That Are Useful

When you’re giving out promotional products at a trade show or similar event, the last thing you want to do is give out junk that will wind up in the trash immediately. Instead, choose products that people will find useful at the event and beyond, so they’ll be more likely to keep them around for the foreseeable future. 

Some ideas for useful promotional products include:

  • USB drives
  • Hand sanitizer
  • Lip balm
  • Tote bags
  • Pens
  • Calendars
  • Drinkware

Give Branded Products to Employees

Did you know that promotional products aren’t just for prospects and customers? You can also give out branded gifts to your employees, who may then help spread the word about your business when they use them. For example, you might give new employees a small swag pack with useful items they can use at work and at home. 

Or, you can start an employee reward program where they can redeem “points” for specific branded items each year like t-shirts, laptop bags, and more. 

Switch It up Often

Once you buy promotional products, keep in mind that they might have a shelf life. You don’t want your products to start feeling stale, so be sure to try out new types of products often.

For example, when the COVID-19 pandemic hit, many companies saw this as an opportunity to create promotional products that would actually be helpful like branded face masks and hand sanitizers. Don’t be afraid to switch up your products often to see what resonates most with your recipients. 

Try This Promotional Strategy

After learning more about how to use branded products as part of your promotional strategy, why wait any longer to try it out for your company? Order some promotional products and get your company name out there!

Interested in reading more business tips? Browse through our full collection of articles today. 


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About Marc Wallace

I'm never too busy to share my passion. I've created this page to help people learn more about business, finance and real estate. Besides all the serious stuff, I'm also a man that values family and healthy relationships. I hope you find my content insightful.

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