A 7-part framework to help you communicate your brand. This framework organizes inside language your business knows well into a narrative your customers can follow and understand.
This narrative invites prospective customers into a story where they meet a guide who offers them a plan to overcome their problems. This allows the company to position itself as the Hero and creates a connection that increases engagement, trust, and conversion.
The Hero’s Story
The StoryBrand framework puts your customer at the center of their journey, facing challenges and seeking solutions. You then position your business as their guide. It is a powerful approach that humanizes your marketing while aligning it with what matters to your audience.
It is based on the monomyth, a narrative pattern in mythology and modern films. This narrative pattern involves a hero’s departure, initiation, and return.
It’s easy to see why this narrative structure is relevant for businesses today. Your customers are confronted with thousands of brand messages each day, but the ones that truly resonate are those that clarify their needs and speak to them in a voice they can understand. A StoryBrand Certified Agency can help you define and communicate your message clearly and compellingly.
A great marketing strategy is about more than just identifying the problem; it’s also about putting your customers in control of how to solve their problems. That’s why the fourth Storybrand principle is all about presenting yourself as their guide, and this can be done by making empathetic statements to your audience, demonstrating that you understand their pain, and positioning yourself as competent to help them overcome it.
Many businesses make the mistake of focusing on their own story, citing statistics, awards they’ve won, and customer testimonies – but the first and most crucial Storybrand principle is to place your customer at the center of the narrative. This will get your messages heard and attract more business.
The human brain is drawn to clarity, and the Storybrand messaging framework helps you create a clear message that will drive results for your business. An author of Building a StoryBrand and Marketing Made Simple has created a 7 part storytelling framework that’s as easy as crafting a narrative for a bestselling novel but for your business.
A clear marketing message can boost the effectiveness of a business’s efforts. However, achieving clarity can be challenging.
Using the StoryBrand framework to create messaging that resonates with customers is one way to make your messages more effective. It can help you create a brand script articulating your business’s core values and beliefs.
It also helps you define the problem your company addresses and how its products and services can help your clients achieve success. This step is essential in creating a solid connection with your target audience and increasing your business’s growth.
Using a proven marketing framework to guide your messaging can help you rise above the noise of your competitors’ ads and get more conversions for your business. Schedule a discovery call with a certified StoryBrand guide to discuss using the StoryBrand framework to clarify your marketing messaging.
The Call to Action
A call to action is often included in campaigns to engage customers. It is a direct or transitional call to action that asks the customer what they need to do to get what they want, like “Buy now” or “Try it free.” This call to action encourages the customers to take the next step and meet their needs to succeed.
This step is critical to developing a solid relationship with the audience. It focuses on the brand’s core values and beliefs, connecting with the audience’s pain points and aspirations.
The StoryBrand framework is revolutionary because it puts the customer at the center of your messaging, making them The Hero. This shifts the focus away from what the business does and onto how it helps the customers achieve success, a transformation that builds a deep connection with your customers. The result is a more effective marketing message that increases sales and strengthens customer relationships.