About 900,000 houses were sold in the US in July 2020. If you want to sell more homes this year, it helps to have a marketing plan. Marketing for real estate agents doesn’t have to feel stressful, though.
Instead, use these seven marketing strategies for real estate agents. With these tips, you can showcase your listings and attract more buyers. Then, you can start boosting sales, setting your business up for growth and success.
Start selling! Begin developing your real estate marketing strategy using these seven easy tips today.
1. Build Your Brand
First, learn as much as you can about your buyers. Where are they finding homes? What keywords do they use during a Google search?
Think about the problems they’re facing, too. For example, many people still aren’t vaccinated. Your customers might prefer virtual tours over in-person tours.
Learning more about your target audience can help you better appeal to their needs. It can also help you adjust your branding.
Your brand includes your vision and mission statement. Shared values play a role, too. In fact, nearly 90% of people stay loyal to brands that share their values.
Another 56% of consumers stay loyal to brands that understand their needs.
Once you understand your customers’ values, consider your visual brand. Make sure your branding communicates those values. Your brand includes your:
- Business name
- Vision and mission statements
- Color palette
- Imagery styles
- Font styles
When developing marketing for real estate agents, it’s important to keep your brand consistent. Consistency branding can boost brand awareness and recognition. It can take over 5 times before someone remembers your brand, though.
Brand consistency can also boost revenue by up to 23%.
If consumers don’t recognize you, they might not choose your real estate agency. They could take their home buying needs elsewhere instead.
Before that can happen, develop brand guidelines. Then, use your branding within these remaining marketing strategies for real estate agents.
2. Optimize Your Website
Eye-catching, organized websites are the backbone of effective marketing for real estate agents. Your website can market your business and listings even when you’re asleep. Without an effective website, however, consumers might struggle to learn about your business.
They might look at other real estate agents online instead.
Before that can happen, start updating your website.
First, make sure your brand is featured throughout your site. Make sure your brand is consistent. Otherwise, you might confuse your visitors.
Use web and graphic design to improve the appearance of your site as well. Two out of three people prefer reading beautifully designed content. Meanwhile, design has a 75% influence on your credibility.
It’s not enough to have a good-looking website, though. To make the most of these marketing strategies, you’ll need a functional website, too.
First, make sure your pages load quickly. Otherwise, people will get frustrated and leave. As people leave your website, your bounce rate could rise.
A high bounce rate will impact where your website ranks on search engine result pages. A lower ranking will position you in front of fewer buyers. You might struggle to reach your target audience.
Make sure your site is mobile-optimized, too. Mobile devices account for nearly 70% of all internet traffic. You can work with an experienced marketing agency to update your site.
3. Create Content
Posting high-quality content on your website can help you generate more traffic. It’s also a great way to showcase your listings in different ways. The content you create can demonstrate your experience and expertise, too.
Your credibility will rise, which could help you generate more clients.
Try creating different types of content, including blogs, videos, and infographics. Make sure to share helpful, informative content people can’t find anywhere else.
Real estate video marketing is becoming more popular, especially in light of COVID-19. Try creating drone videos of your properties. You can also create video virtual tours using VR.
4. Get Search Optimized
Once you start creating content for your website, optimize it for search engines. Search engine optimization (SEO) can boost your ranking. The higher you rank on search engines, the more often you’ll appear in front of clients.
First, use the keyword research you gathered to make content based on your audience’s search queries. Include one target keyword throughout your content. Sprinkle secondary keywords and synonyms throughout the post, too.
Consider your local SEO strategy as well. Local SEO can help you appear in front of more nearby clients.
First, update your Google My Business listing. Ask your clients to post reviews on your listing, too.
Reviews can boost your credibility and help you acquire more website traffic.
5. Use PPC
Pay-per-click (PPC) advertising is another great way to market your real estate listings. You can create eye-catching visual ads that appear online. When someone clicks on an ad, they’ll land on your website.
Make sure to use high-quality images and a strong call to action when developing your ads.
You can work with an experienced team like HMBD Real Estate Marketing to get started.
6. Stay Social
Social media marketing strategies for real estate agents can boost your reach online, too.
When marketing for real estate agents using social media, remain authentic. Authenticity and transparency can help you build brand trust.
Share your website content on social media. As people start commenting on your posts, make sure to comment back. Show customers you can answer their questions.
You can also host a contest, raffle off prizes, or use polls and quizzes to boost engagement.
7. Start Emailing
Email marketing is another great way to remain top of mind with customers. First, make sure people can subscribe on your website. Then, send them updates about your latest listings.
You can also send them your latest blog posts or video content.
Once you start using these marketing strategies, track your progress. Make adjustments to your campaigns as needed. Optimizing your campaigns can help you draw in more leads.
Marketing for Real Estate Agents: 7 Effective Strategies for Success
Marketing for real estate agents doesn’t have to feel messy or complicated. Instead, give these marketing strategies for real estate agents a try. These seven strategies can help you attract new clients in no time.
Give your business a boost with these seven real estate marketing tips today.
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