Did you know that the energy drink industry is worth over $61 billion worldwide?
When it comes to business ideas, there’s never been a better time to create an energy drink brand. After all, the market is only going to get bigger and bigger.
Are you wondering how you can do it? Keep reading to learn all about how to start a new energy drink brand.
Come Up With a Catchy Name
The most successful energy drink brands have a name that is memorable and distinguishes itself from the vast majority of other brands out there.
Wordplay is a strong strategy for getting your name stuck in the mind of anyone who sees your drink. For instance, you could combine “energy” with “genie” and call it Energenie.
In addition to the name of the energy drink in general, you can also create catchy names for the different flavors of each drink.
When it comes to marketing on social media and elsewhere, you’ll also need a unique motto that can express the ethos of your whole brand. It’s a good rule of thumb to make it about 6 words or less, such as Energenie: Rub the Lamp, Unleash the Power.
Create Amazing Flavors
Put in the simplest terms, an energy drink company is only as good as the taste of its beverage. Whether you have one signature flavor or one hundred, you need to ensure that they are all amazing.
You’ll also want to avoid tasting like your competitors. If there’s no substantive difference between your brand and an already established one, then you can’t expect customers to switch over to yours.
Since energy drink brand creation starts with the flavor, you should spend as much time as needed perfecting your formula. It can even be worth it to test the flavors on potential customers through paid studies. That will give you the most objective evidence regarding the success of your new energy drink, especially when taste can often be so subjective.
Design the Perfect Package
To start an energy drink company, don’t forget about the crucial step of packaging. Your design might look perfect, but you also need to imagine it placed on a shelf with dozens of competing drinks.
You can start by looking at the packaging of your competitors. Ask yourself what you can do to not only improve on their designs but stand out from them so that a customer’s eye goes right to your brand instead of another.
This will require a bold logo, attractive colors, and more.
Are You Ready to Launch Your Energy Drink Brand?
Now that you’ve learned all about how to start a new energy drink brand, you can make sure that your vision turns into a successful reality. With enough know-how and dedication, your brand could end up becoming as big as Redbull.
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