In 2021, we are exposed to around 6,000 to 10,000 ads every single day, whether it’s online or as we walk down the street.
Because of this, businesses must find creative ways to stand out from the crowd. An underrated method is using door hangers to advertise a business or product as it’s more effective. Perhaps you’re currently struggling with your marketing strategy, you’re not seeing desired results and you’re after inspiration.
Sounds like you? Don’t worry, you’ve come to the right place. Here are seven reasons why you need door hanger marketing today.
1. Highly Visible Message
“What is door hanger marketing?” You ask. This is a marketing process of creating flyers that specifically hang from doorknobs, which increases the chances of recipients reading them.
Because of this, marketers should start a door hanger marketing campaign if they want highly visible ads. If you’re interested, then check the link for more info.
One of the top benefits of door hanger marketing is it’s cost-effective. Simply print out a batch and ask your staff to distribute them. Easy!
3. Fully Customizable
If you’re looking for door hanger marketing tips, know these are fully customizable. As a result, these align with your brand’s identity and feature glossy photos. You can also experiment with the layout until you’re happy with the final product.
4. Plenty of Design Space
Another benefit of marketing with door hangers is there’s plenty of design space. This lets you include contact details, display a visible logo, and even lets you include coupons. Plus, you can use both sides, which is great if you want to share important information with the recipient.
5. Highly Targeted Form of Marketing
Unlike other forms of marketing, you can focus on specific neighborhoods, streets, and even houses. This is great news if you want to tap into a local client base.
Further, every business knows the importance of understanding their target audience inside-out, so why not reach them with door hanger marketing?
6. Boosts Brand Recognition
Regardless of whether your business is new or established, raising brand awareness is the key to running a successful business. A door hanger is a physical form of advertising, which creates a lasting impression. As a result, you can attract new customers and refresh the memories of past ones.
7. Doesn’t Get Lost in Mail
Businesses spend a fortune curating a direct mail campaign, but there’s no guarantee it reaches the recipient. Also, prospects hate junk mail and will throw out unfamiliar ads. But when you use door hanger marketing material, you know your target audience has received your message.
Try Door Hanger Marketing Today
Hopefully, after reading this article, you understand the power of door hanger marketing.
This form of marketing has many perks, such as raising brand awareness, being affordable, and offering businesses plenty of customizable space. It also lets you connect with your target audience and doesn’t get lost amongst junk mail. What’s not to love?
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