A Quick Guide to Marketing and Branding for Small Businesses


It takes at least 5 impressions for a customer or follower to remember you. Standing out requires even more effort and heavy lifting if you run a small business.

Coming up with a working marketing strategy can be the difference between becoming a company or brand that thrives and one that gets lost in the mix. Small businesses often already have their resources stretched thin, and investing in quality marketing can make up ground.

So which branding tips will make the biggest difference for your company? We’re happy to explain.

Here are some marketing and branding tips that will help your small business to the fullest.

Use E-mail to Your Advantage

E-mail marketing is huge for small business growth. You can expect a 3200% return on investment (ROI) from e-mail marketing strategies.

Using e-mail to reach and retain your audience can get huge results regardless of what objectives you’re trying to hit. Some e-mail marketing tips include clear and effective calls to action (CTA) and hiring professional copywriters. It also helps to target the content to different parts of your e-mail list.

Always have strategies for growing your list and optimizing it, and track your progress every step of the way. Companies like Avitus Group help small businesses with their marketing strategies.

Work With a Branding and Marketing Agency

Outsourcing your branding and marketing is helpful for so many different reasons. A company that can explore your brand, shape your vision, and execute strategies will get you incredible results.

Marketing pros understand search engine optimization (SEO) and pay-per-click (PPC) advertising strategies. They also can help with social media marketing and link building.

A branding and marketing company will charge a retainer to handle the heavy-lifting with these strategies.

Chart and Measure Your Progress

Working out a successful branding strategy requires setting goals and measuring your progress. Use some tools and software packages that will help you break down each metric and how they’re performing.

Study and embrace marketing metrics like the bounce rate, organic traffic, and qualified leads. Also consider the time that people spend on the site, click-through rate, and more. Analytics will help you scale your business in a meaningful manner.

Create Some Working Content Strategies

Content is the way to go whenever you’re trying to win big with your marketing and advertising. Good content informs people, stimulates the imagination, entertains, and drives traffic and retention.

The key is to make sure that you’re constantly improving your content and optimizing the way that it’s released. Something small like a blog or YouTube video can drive more traffic to your site than you know. This content can also act as a feeder system for bigger projects and monetization.

Handle Your Marketing and Branding

Getting your marketing and branding under control will help you more than you know. Let the tips above serve as a driving force that helps you beat out the competition in your industry.

Check out more of our articles if you’re ready to brush up on your business, finance, and marketing knowledge.


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About Marc Wallace

I'm never too busy to share my passion. I've created this page to help people learn more about business, finance and real estate. Besides all the serious stuff, I'm also a man that values family and healthy relationships. I hope you find my content insightful.

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