Did you know that 86% of businesses use video as a business marketing tool? Video brochures are fast becoming one of the top marketing strategies, but it’s tough to know where to start.
It can be difficult to know where to start when creating a video brochure. There are so many different elements that go into making a great video, from the storyboard and script to the filming and editing.
But don’t worry. Keep reading because we’ve put together seven tips and tricks for creating business video brochures that will help you stand out from the competition.
1. Define Your Target Audience and Purpose
Before you start creating your business video brochure, it’s important to define your target audience and what you hope to achieve with the video. This will help you determine the overall tone and approach for the video.
2. Keep It Short and Sweet
Your business video brochure should be concise and to the point. No one wants to watch a long, drawn-out video; they’ll just click away before getting to the good stuff. Aim for a video that’s 1-2 minutes in length.
3. Start With a Strong Hook
Just like with any other type of content, your business video brochure needs a strong hook to grab attention and keep viewers engaged. Start with something eye-catching, whether it’s an interesting statistic, a surprising fact, or a personal story.
4. Use Visuals to Tell Your Story
Remember that a video is a visual medium, so take advantage of that by using strong visuals to tell your story. This could include animated promotional videos, graphics, images, and even footage from your business premises.
5. Use Compelling Audio
In addition to strong visuals, your business video brochure should also have compelling audio. This means using clear, professional voiceover narration and adding background music that fits the tone of your video.
6. Add Calls to Action
Simply creating a video is not enough. You also need to include calls to action (CTAs) telling viewers what you want them to do next. This could be anything from visiting your website to signing up for your newsletter.
Including CTAs is essential in helping to turn viewers into customers. Without them, viewers may simply forget about your company after watching the video. So, make sure to include CTAs at the end of your business video brochure and watch your conversion rate soar.
7. Test, Test, Test
Before you launch your business video brochure, it’s important to test it out on a few people to get feedback. This will help you make sure that the video is clear and concise, and that viewers understand your CTAs.
You can learn more on video brochures here.
Ready to Get Started With Video Brochures
Creating video brochures can be a great way to stand out from the competition and get your message across in an engaging, memorable way. If you’re looking for more tips on how to create effective video brochures, be sure to check out our blog for more helpful video marketing ideas. In the meantime, happy filming!