The global construction market will increase at a CAGR of 4.2% between 2018 and 2023, reaching an estimated $10.5 trillion.
It’s a huge industry that continues to bustle with activity. As you know, a major contributing factor is the never-ending residential and commercial building projects.
If you want your business to stand out and appeal to your target market, you’ll need to get some excellent ideas in construction marketing. It is where marketing strategy, business insight, and creativity come into play. A good, balanced combination of these three delivers good results.
Read on to learn construction marketing ideas. Use these as a jumping-off point to build your plan.
1. Get Involved With the Local Community
Construction companies should get involved with the local community. Businesses can do it by setting up a booth at a local community event or hosting a community event.
It shows that you’re a company that cares more than just making money. Instead, you want to be a part of the community and care about its people. It can help build a good reputation for your company, leading to more business.
2. Invest in Digital Marketing
These companies are shifting to digital marketing to stay ahead of the competition and better connect with their target audiences. By investing, construction companies can reach a larger and more targeted audience while saving money on traditional marketing methods. It will track returns on investment and better measure the success of campaigns.
You can create engaging and relevant content that will resonate with your viewers. Do this by posting short videos because no one wants to watch a 10-minute video about a single construction project. Try using an outdoor timelapse camera for higher-quality and faster video content.
3. Develop a Referral Program
It is a great way to get more business from past customers and create new leads. Customers refer others to your company and act as marketing agents on your behalf.
You can significantly increase your customer base by providing incentives for customers to refer others to your business. Referral programs can take many different forms, but this goal is to increase business by generating word-of-mouth marketing.
4. Tie Up With Other Businesses
Businesses can do this by partnering with another construction business in the industry or by dealing with others that provide a service or product. For example, a house painting company could tie up with a construction company to offer a package deal to customers. It would give the customers a one-stop shop for all their needs and likely increase business for both companies.
Have a Good Start in Construction Marketing
There are a lot of great ideas in construction marketing out there, but it can be hard to know where to start. An excellent place to start is by getting involved with the local community, investing in digital marketing, developing a referral program, and tying up with other businesses. If you keep these things in mind, you’ll be well on your way to success.
For more marketing ideas, you can check out our business blog section.