Did you know that Google receives over 63,000 searches per second? Billions of people shop for products and services online, which is why a digital marketing overview is necessary to boost your company’s revenue.

Marketing, in general, has always been about connecting with your audience in the right place at the right time.

Thanks to the digital age and smartphones in everybody’s hands, you must meet customers on the internet, where they spend most of their time. Here is an essential digital marketing guide to get you started. 

What Is Digital Marketing?

Digital marketing refers to all your marketing efforts that take place over the internet. Companies can leverage digital channels like social media, email, websites, and search engines to attract customers worldwide.

A digital marketing specialist can help you increase brand awareness. There are too many competitors online, so you need to be unique to stand out from the crowd.

This is where Campfire Digital can help with an all-inclusive package and creative marketing tactics to make the most of your budget. 

Why Is Marketing Online Important?

If you have a digital marketing strategy, you can reach a larger audience than by using traditional methods. This will also help you target people who are more likely to buy your products or services instead of those who “casually browse.”

Digital marketing is the most cost-effective way of advertising. It also helps you measure success more effectively to tweak strategies according to different campaigns.

Digital marketing also evens the playing field within your industry. You can create engaging content to become a thought leader, so customers will trust you more. 

Digital Marketing Overview

The most common digital marketing tactics are as follows: 

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay Per Click (PPC)
• Affiliate Marketing
• Marketing Automation
• Email Marketing
• Search Engine Marketing (SEM)
• Inbound Marketing

Although all of these are useful and necessary for businesses to incorporate into their marketing strategy, you may not need to use all of them. Remember that it all depends on where your customers spend time.

For example, if most of your customers are on Facebook, you do not need to advertise heavily on every other social media platform. A digital marketing specialist can help boost your website with search engine optimization to help you attract organic leads.

Then you can save a lot of money by leveraging content and email marketing to boost brand awareness.

Finally, if you want to attract new customers by paying, you can opt for Pay Per Click and Search Engine Marketing. This will help place your ads on top of the page when people search for a specific keyword. 

Boost Revenue Today

Now that you know what digital marketing is all about, it is time to find the right specialist to help get you started.

With the right channels for advertising and campaigns that target effective leads, you can boost profits in no time. If you enjoyed reading our digital marketing overview, check out some of our other posts for more information.