Are you having trouble coming up with content ideas for your Instagram business account?
Keeping your social media fresh with content can be a difficult task to complete. With 95 million videos and pictures posted, it’s hard to post content that no one has seen before.
But staying up-to-date on Instagram is one of the best things a business can do. Instagram promotes your brand while engaging your followers and encouraging sharing inside and outside of the platform.
Fortunately, there are a few tips and tricks to keeping your Instagram feed fresh. If you are wondering how to keep your content up-to-date, this short and simple guide will help.
1. Share Company News
One type of content to post is company news. It can be anything exciting and new about your company, such as a new launch, a new collaboration, or more. You can use the explore tab to get your news out to the public.
2. Post User-Generated Content
A type of Instagram content that always does well is user-generated content. This type of content shows a user using your product or taking your advice. User-generated content is shareable for the user and is a testimonial for you.
3. Share an Employee Spotlight
When posting on Instagram why not share an employee spotlight? You can spotlight an employee that has been innovative, has excellent customer service, or is climbing the ranks of your company. Employee spotlights give the user a reason to be invested in your company.
4. Post a Tutorial
When using Instagram for business, a tutorial is always helpful. You can post how to use a new product or a new way to use an older product. Tutorials are always helpful to the user and to demonstrate your knowledge about your products.
5. Ask Your Followers a Question
One type of content that always does well on social media posts is asking your followers a question. You can ask them anything or open up the floor to have them ask you anything. Asking your followers a question is a great way to do research and to make sure their needs are met.
6. Create a Photo Collage
A great post idea is to create a photo collage. The collage can be about your products, your followers, or anything else that is popular. You can pair this with user-generated content for a super post.
7. Post Product Shots
The one thing that’s unique to you and your company is your product shots. You can place your product shots in a series of posts or a single post. Product shots encourage sharing and buying.
These Are the Unique Instagram Content Ideas for Your Business
Try these content ideas to keep your Instagram feed fresh.
You can share company news or post user-generated content. Share an employee spotlight, post a tutorial, or ask your followers a question. Create a photo collage or post product shots if you want to engage your followers.
These are the content ideas that are proven to keep your Instagram feed up-to-date and current.
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