9 out of 10 SMEs struggle with common social media challenges.
These businesses have a hard time keeping up with the latest social media marketing trends. And that’s why in 2021, they struggled to generate social media leads and gain a competitive edge. Some of these businesses argue that social media is rigged to favor their competitors.
Yet this isn’t the case, as any brand can leverage social media to expedite growth.
To transform things, here are five social media marketing trends to look out for in 2022.
1. More Instagram Features
To enhance user experience, Instagram constantly adds new features, so expect the same in 2022. Some businesses complain about these new features as they argue it takes time to learn to use them. Yet, the top brands embrace these features and leverage them to increase leads.
So, copy these brands and learn to use features of Instagram stories. You want to discover how these features can help you increase customer engagement and grow brand popularity.
2. Social Commerce Growth
In 2022 expect more people to use social media to seek information about different brands and engagement. So, expect massive social commerce growth in 2022. To prepare for this trend, part of your 2022’s social media marketing plan should focus on social selling.
You want to leverage social media to provide experts’ advice about your products or services. Besides, make it possible for people to order your products using social media.
3. More Tik Tok Active Users
A billion people were using Tik Tok per month in 2021, and this number will increase in 2022. Your business should therefore leverage this social media platform to boost brand awareness. In 2022 participate in as many Tik Tok challenges as possible.
Make tik tok a key part of your social media advertising activities. You want to increase engagement and create a positive brand image.
4. Influencer Marketing Will Become a Key Digital Marketing Component
In 2021 you may have noticed that top brands were partnering with influencers to boost engagement. Although this was mostly experimental, it has become an incredible social media marketing strategy. So, in 2022 expect more businesses to adopt influencer marketing, and you too don’t be left behind.
5. Focus on Short Marketing Content
With so many distractions, it’s becoming impossible to engage people with long content. That’s why few people will watch long marketing videos to the end. A key 2022 trend will involve a shift of focus on short marketing content such as less than 30 seconds digital advertising videos. As everyone says content is king because people love new content. Consider getting a consultation with https://rossk.com/international-seo-consultant to learn more about content strategy.
Leverage Social Media Marketing Trends in 2022 to Boost Business Growth
In 2022, you must keep up with the latest social media marketing trends to give your business an edge. Start early researching these trends and implementing them. Learn how to leverage Instagram features and Tik Tok to increase leads.
Also, focus on short content to increase customer engagement and create a positive brand image.
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