Over 70% of small businesses have a website. If you don’t have a small business website yet, you could miss the chance to engage customers. Consumers might have a difficult time learning about your business, too.
If they can’t learn about your brand, they might not feel inclined to trust you.
Before you start losing customers, read on to discover the importance of a website for your business. Understanding the benefits of having a website can help you make a more informed choice.
Then, you can invest in website design understanding how it can set your business up for success. This is why many businesses are working together with companies like Octiv Digital, a Utah web development agency, or other similar companies in different areas.
Read on to discover the top benefits of designing a website today.
Make a Strong First Impression
In some cases, exploring your small business website is the first time consumers interact with your brand. It’s important to make a strong first impression. Otherwise, you could scare customers away for good.
An eye-catching, engaging, informative website could help you make that strong impression.
You can show consumers exactly why they should choose your business above the rest. Your website will give you the chance to remain honest and transparent. You could have an easier time controlling how consumers view your brand, too.
About 94% of consumers are likely to show loyalty to a brand that offers complete transparency. You can use your blog content to remain transparent with customers.
In fact, 82% of consumers feel more positive about a brand after reading customized content, too.
You can also use your website to improve your customer service. For example, you can add a helpful chatbot to your site. About 73% of people love brands because of helpful customer service.
Making a strong first impression can help you generate brand trust from the start. Nearly 60% of people prefer buying new products from brands they trust. In time, you can turn those shoppers into loyal, repeat customers.
Meanwhile, over 40% of customers spend more money on brands they’re loyal to.
Creating a strong first impression through your website could set your business up for lasting success.
Inform Customers
Consumers might not shop from your business if they don’t understand who you are and what you do. Building a website will give you the chance to inform your target audience.
You can create how-to videos, helpful eBooks, and blog posts to keep them educated and informed. Your product pages can help them learn more about your offerings, too.
Ready to create a website? You can use these tools to share your content with ease!
You can also use artificial intelligence to customize the user’s experience. For example, a chatbot can make personalized recommendations. Streamlining the user experience could help you generate more sales.
Understanding the importance of a website for your business will give you new ways to inform your audience.
Strengthen Your Marketing Strategy
Your entire digital marketing strategy can benefit from your small business website.
For example, you can create lead generation opportunities such as forms or scheduling tools.
You can encourage people to sign up for your email newsletter on your site, too. Email marketing can help you keep people engaged. Then, you can turn on-time visitors into repeat traffic.
You can also use search engine optimization (SEO) to improve your rankings on Google. When someone searches for your offerings, your website could appear.
Without a small business website, you could struggle to develop an omnichannel marketing strategy. You could miss the chance to engage customers as a result.
Generate Leads and Sales
Using your small business website as the backbone of your marketing strategy can help you generate leads.
For example, you can add a click-to-call function to your website. Mobile users can immediately call your business from your site.
You can also add pop-up forms to encourage interactions before visitors leave a page. Lead magnets can help encourage more form submissions, too.
You can even use your site to book appointments or make sales. As you generate more leads and sales, your ROI will rise.
Establish Credibility
Strong website design could help your small business look like a big corporation. It could help you stand out from competitors, too.
Design has a 75% influence on a website’s credibility. In fact, 94% of people say bad design is the main reason they don’t trust certain websites. An eye-catching, informative website could help you build brand trust.
You can help consumers learn more about your business, products, and services through your website. As they learn more about your business, they might feel more inclined to trust you.
Discovering what sets you apart from the competition could encourage consumers to choose your brand, too.
You can use your website’s blog to demonstrate your experience and expertise in the industry. Establishing yourself as a credible thought leader could encourage consumers to trust you.
Consider using a plugin on your website to share customer testimonials, too. Customer reviews can show consumers already trust your business. Your credibility will rise, leading more consumers to trust your brand.
If they trust you, they might feel more inclined to shop from your business. You could generate more leads and sales as a result.
Improve Your ROI
Understanding the importance of a website for your business can set your business up to grow. Remember, you can use lead generation opportunities across your site. Strategies like email marketing and SEO are cost-effective, too.
Beyond that, your small business website will also market your business 24/7. Even when your sales reps are busy, your website can upsell your business.
You’ll never have to worry about missing opportunities to engage and attract customers. Since your website is always “on,” you can continue marketing 365 days a year.
The Importance of a Website: Reasons to Start Designing
Don’t miss the chance to reach customers and grow your business. Instead, consider the importance of a website for your brand. With an eye-catching site, you can engage customers, generate sales, and boost your ROI.
Start designing a website to experience these amazing benefits for yourself.
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